How Do Potential Clients Find OptimusLaw? - OptimusLaw runs continuous Internet and traditional advertising campaigns to generate web site traffic.  Additionally, our web sites are prominently indexed on all major search engines.  Click here to view a pie chart that shows how visitors find OptimusLaw.

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How Long Will It Take Before Potential Clients Start Finding Me On OptimusLaw? - Your Member Lawyer Directory information will be available immediately since OptimusLaw is continually indexed by all major search engines.  We publish your information as soon as we receive it from you. 

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How Will I Know How Many Potential Clients Are Actually Finding Me On OptimusLaw? - We use two separate methods to track web site traffic and provide statistics.  Software resides on our servers to provide in-house statistics that you can view over the Internet, plus we contract with an independent third party to provide continuous statistics that we share with you on a regular basis.  We monitor your web site traffic to make sure that OptimusLaw is working for you.    

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How Can I Be Sure That I Am Getting Clients From OptimusLaw? - Our job is to drive potential clients to your information and encourage them contact you.  We generate detailed statistics to track potential clients, but we can't tell you how many OptimusLaw potential clients you turned into paying clients.  Getting the most out of your advertising budget requires you to track the source of your clients. 

When asked, "How did you find our law firm?" potential clients typically respond, the Internet, a search engine, Yellow Pages or referral service.  These general answers make it difficult to evaluate your OptimusLaw and other online advertising programs.

OptimusLaw attracts potential clients from thousands of URL's, hundreds of Yellow Page Directories and most search engines.  Potential clients using OptimusLaw to find a lawyer may indicate sources similar to any of the following when asked "How did you find our law firm?"

Yellow Pages	Search Engine
Yellow Book	Google
Phone Directory	Yahoo
Phone Book	MSN
Internet	AOL
PA Lawyers Online	Ask Jeeves
Lawyer Short List	Super Pages
Attorney Short List	Referral Service
Pittsburgh Lawyers	Information Service
Pittsburgh Attorneys	Call Center
Lawyer Directory	Bar Association
Help Center

Any of the above responses are valid sources for OptimusLaw potential clients.  Our marketing consultants can help you evaluate the sources of your potential clients and the effectiveness of all of your advertising campaigns.  

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Can I Link My Current Web Site To OptimusLaw? - Our Legal Marketing Services are very flexible.  We can link to your existing web site, create a new web site for you, or provide a contact page if you're not ready for a web site. 

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What Is The Advantage Of Having OptimusLaw Design My Web Site? - We understand your potential clients' needs and their process of choosing a lawyer. Our experienced design team will create a customized web site that is effective in generating potential clients for you.   

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What Are OptimusLaw Help Centers? - OptimusLaw is developing twenty-two  Help Centers focused on common areas of law.  Each Help Center is an easy to use source of general legal information  and includes, definitions, articles, links and other relevant information.  Help Centers are an optional content rich service for Member Lawyers that want to differentiate their firm and increase Internet traffic.  Help Centers offer exclusivity by limiting Member Lawyers to one practice area per county.

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What Is The Difference Between The OptimusLaw Member Lawyer Directory And The OptimusLaw Help Center? - The Member Lawyer Directory utilizes a familiar yellow page directory format and is organized by county, county seat and area of law. Members place display ads in selected counties that link to their own online information and content. 

Help Centers are an optional content rich service for Member Lawyers that want to differentiate their firm and increase Internet traffic.  Help Centers provide up to one hundred search engine friendly content pages that attract focused web site traffic.

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Do Attorneys Use OptimusLaw To Find A Lawyer? - Yes, non-member lawyers use OptimusLaw web sites, email and customer service to find a  lawyer. We also encourage our Member Lawyers to develop relationships with other members.  We have members in different geographical areas and practice areas that refer business to each other. 

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How Many Hits Does OptimusLaw Get? - OptimusLaw prefers to track and report web site visitors and page views rather than overall hits, searches or traffic. Overall numbers are very large and impressive, but don't really tell you what you need to know.

We will provide you with a detailed statistics performance review every six months specific to your county, county seat, area of law and any web pages that we host for you.  Additionally, if we host your web site, you have access to your site's statistics online 24/7 through our Web Site Analytics area.

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How Did OptimusLaw Select The Areas Of Law For Its Member Lawyer Directory? - We selected the Areas Of Law based on our analysis of thousands of telephone conversations with your potential clients.  Our choice reflects their level of recognition and relevancy. Additionally, we considered effectiveness and flexibility for our member lawyers.  Numerous categories tend to increase your competition, dilute your message and confuse potential clients.

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What Is The OptimusLaw Call Center? - OptimusLaw operates a Call Center in selected markets as a public service.  The Call Center assists individuals that do not have access to the Internet or just need additional help using our web site to find a lawyer.  The Call Center collects basic contact information and attempts to match the caller to a Member Lawyer based on the geographic area and criteria  provided.  The Call Center is accessible by email and toll free telephone numbers. The Call Center hours are Monday through Friday 9:00AM to 5:00PM EST except on, observed holidays.

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Do I Have To Sign A Contract? - Yes, we plan our Internet and traditional advertising budgets many months in advance.  We allocate advertising funds geographically based on revenue generated for a particular area.  Contracts allow us to better plan our marketing programs.  Also, our general liability insurance carrier requires it.

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What Contract Term Lengths Are Available? - We offer contract terms of 6, 12, 15, 18 and 24 months. 

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